A practical resource for UK gardeners who want their business to earn properly, whether you’re setting up or you’ve been at it for years.
I’m Luke, a working gardener from Yorkshire. I built a fully booked gardening business from scratch, and this site is where I write down what I’ve learned about running one: pricing, quoting, customers and the numbers behind it all. The aim is the same whoever you are: practical help from someone still doing the work.
New to this altogether? Start with my guide on how to start a gardening business in the UK. It covers the practical first steps.
Already trading and wondering how much a gardener should charge in the UK? I’ve put together a clear, real-world pricing guide based on actual experience.
Built by a working self-employed gardener in Yorkshire, based on real jobs, real customers and real pricing.
Starting from scratch?
The ebook is the full roadmap →
Not sure your prices actually add up?
Work out what your business needs to earn →
New to the site? The Start Here page walks you through who I am, what this is all about, and the best way to use everything I’ve created.
Go to Start HereDownload the free Starter Toolkit: a 30-day checklist, a pricing cheatsheet, a client enquiry email template and links to the guides worth reading first.
Get the free toolkitAlready trading? Start with what UK gardeners charge, then work through quoting real jobs and what your own business actually needs each hour to bring in.
Read the pricing guideThe free guides on this site explain how pricing and the numbers behind a gardening business work. The Gardening Business Year is for the next part: actually running the business side, through the year, with your own figures and your own customers.
It’s a paid membership. You get the Business Year Workbook, where you work out what your business needs to earn, review your regular round, test price changes before you make them and plan for kit and winter. You get The Year, which tells you what deserves attention at each point in your business year, and This Month, which keeps the immediate list short. You get five playbooks for the situations that actually come up: price increases, getting paid, weather and rescheduling, enquiries and winter. And the decisions you make stay recorded, so next year’s review starts from what happened rather than from scratch.
It doesn’t tell you what to charge for a job and it isn’t accounting software. It helps you run the business, and you make the decisions.
This isn’t theory. I’ve spent years working in real gardens for real customers, quoting, pricing, fixing mistakes, learning the hard way and figuring out what actually works as a business.
Gardening Business Lab exists to shortcut that process for you. My goal is to give you the clarity, confidence and practical tools I wish I’d had when I started out.